Monday, January 21, 2013
Grocery Store Price Surprise
This time we were on our last gallon of milk, and short on a few other items of necessity. It was late and the middle of the week, my wife normally wakes up earlier than me so I told her I would go to our local Kroger to pick up what we needed.
When I get into the car I notice we are low on gas. I decide it would be better to get the gas first before I do the grocery shopping. We buy most of our groceries at Kroger so naturally we have their rewards card. I pull up to the pump at Kroger and glance at the stubbornly high price of gasoline. I swipe our card and select the option to use the gas reward of $0.25 off per gallon. Our car is a Nissan Versa, which has a small 12 gallon tank, I proceed to fill up the tank and wasn't too surprised to see that the tally was over $25 even with the discount.
After I finished at the gas station I drove down to the main entrance of Kroger and parked. Now I haven't been to the grocery store in well over three months, and when I do go I don't always pay that much attention to the prices of most goods. This time however I was quite surprised at how expensive everything was. It seemed like the prices on most items had been raised at least a little bit. I have noted in previous that generally the price of beef and other meat products had increased, but they were even higher than last time!
I walk around the aisles and load up my hand cart. I eventually make it over to the self-checkout lane. I scan my plus card and begin the task of scanning each item and placing it in the bagging area. As I approach the bottom of the hand cart I look at the total, and it is much higher than I thought it would be. Normally on my trips to the store I pay between $25 to $35, this time it was well over $55 and approaching $60. I reluctantly swipe my credit card and pay the amount due.
As I drive home I wonder about how much this increase in food is hurting American families and other families across the world. I am thankful that I can afford to feed my family, but I have a feeling that if the price of food continues on this upward trajectory many more families will have to cut back on spending or worry about buying enough food.